The Logo Design Process

Your logo is a key pillar of your company’s identity, and the process through which it is created and refined is important to your long-term success. I see a lot of competitors who ask a handful of questions before disappearing for a period of time, returning with a logo and an invoice. I prefer to take a more collaborative approach that keeps you involved at every stage.

Here’s what to expect:

Understanding Your Brand: I feel that your logo should communicate both who and what you are. It should speak to your audience on a subconscious level and make a positive impression upon them. I begin every logo design project with a client interview, during which I’ll attempt to build an understanding of the tangible and intangible things that make your company and team unique.

Concept: Before I draw a single line, I’ll discuss your vision for your company logo with you. I don’t want to waste your time with logos that don’t fit your vision, and I don’t want to overwhelm you with dozens of options. By working with you to set a standard up front, I’ll be able to develop a handful of options that meet your expectations.

Review & Revise: I’ll present you with a few options that I’ve created based on the information you’ve given us. You’ll have the opportunity to review each of them and provide feedback for revisions. In many cases, our clients end up combining elements of several early logo designs to create a final product they’re happy with.

Delivery: Once I’ve crafted a logo design that you’re happy with, I’ll provide you with all of the digital files you’ll need to put the logo to good use, as Ill as a release granting you sole ownership of your new company logo.

Why Hire me?

Here are a few key reasons why you’d benefit from hiring us over any other agency or freelancer:

I keep you involved at every step of the process. This improves results and makes the entire logo design project progress faster.

Your logo will be entirely original and crafted by an experienced logo designer.

Your logo will be more than a flashy graphic- it will be a poIrful visual manifestation of your brand’s identity.

I will communicate with you in a prompt, professional manner throughout the project.